Have fun at Days Like This? You can thank James Browning of Niche Productions.

James Browning started Niche, an artist and booking agency in 2004 and the company has since grown to become one of Australia’s premiere tastemakers and caretakers of some of our best underground artists. The are also responsible for Sydney’s best events including Days Like This, integrating local and international acts with plenty of global flair and gripping talent.

With years of experience in promoting James has made the focus of Niche to be providing opportunities to under represented artists in Sydney and around the world. Catching them at the perfect moment in their careers and propelling them into the Australian market. This extends to heritage acts, where Niche continues to keep the flame burning for the generation of artists who have paved the way.

Some of the artists James Browning has worked with include Bishop Briggs, Duke Dumont and Odesza.

To learn more about James and Niche Productions head to his profile.